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TBWA Bolsters Global Digital Team With New Appointments

NEW YORK, June 12, 2014 /PRNewswire/ -- TBWA has announced the appointment of two key new roles in the global leadership team, leading the charge on digital for the network.

Luke Eid joins as Global Innovation Director at TBWA Worldwide. Luke Eid has been with the TBWA network for six years, starting at award winning Whybin\TBWA Australia and then more recently at TBWA Hong Kong where he most recently held the role of Managing Partner. While in Hong Kong, Luke more than doubled the digital team, and launched TBWA\Digital Arts Network's first specialized social media offering in Asia. After launching in 2012, TBWA\Digital Arts Network Hong Kong was awarded a Silver in Digital Agency of the Year just one year later by Campaign Asia-Pacific. As Global Innovation Director, a new role at the network, Luke is responsible for ensuring the network continues to build progressive and innovative solutions for global clients, including Nissan, on which he will be collaborating with Nissan United to lead the brand's development in digital.

Commenting on the role, Eid said: "We all know technology continues to rapidly affect every imaginable aspect of consumers lives and therefore, how brands engage. As part of my new role, I'll work with the network to ensure we continually disrupt our own service offering to reflect these changes and provide clients with solutions that are grounded on the latest consumer behaviors and technologies."

In his new role, Luke will work closely with Juuso Myllyrinne who assumes the new position of Global Strategy Director for TBWA\Digital Arts Network, in addition to his leadership of Pilot (, TBWA's product design and development incubator. Juuso will work with Digital Art Network's president, Stuart Sproule, charged with overseeing creative technology within the network and working as a senior strategy lead on key global clients. Juuso previously held the role of Executive Director of Digital Strategy for TBWA\Chiat\Day New York after joining TBWA from Nokia in his native Helsinki, where he was Head of eMarketing.

Tom Carroll, President and CEO of TBWA Worldwide, commented: "The appointments of both Luke and Juuso to these roles reflects our commitment to driving innovation and creativity for our clients' brands. Both are smart, globally-minded individuals who bring a great energy to the team and passion for all things digital. Since launching Digital Arts Network, we've already increased our footprint from 18 offices to 23 with 1000 specialists. Luke & Juuso will be fundamental in growing and taking the Digital Arts Network and our digital offering to the next level."  

About Digital Arts NetworkTBWA's Digital Arts Network ( ) is a network of over 900 people operating in 23 offices across the Americas, Africa and the Middle East, Asia-Pacific and Europe. The core competencies of the Digital Arts Network include creative technology, UX, e-commerce, social media, content, mobile, IP and platforms, analytics, search, audience behavior and production. Digital Arts Network is headquartered in New York and is part of TBWA Worldwide.

About TBWA WorldwideTBWA Worldwide ( is a top ten ranked global advertising network that holds DISRUPTION ® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group® , TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Four Seasons, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Vichy.

About Omnicom Group Inc.Omnicom Group Inc. (NYSE: OMC) ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more news on the TBWA network, please visit


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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