DALLAS, June 12, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that Precima, a consulting and analytics firm specializing in shopper insights and housed within the Canadian LoyaltyOne business, signed a new long-term agreement to develop and execute customer-centric merchandising and marketing strategies for Loblaw Companies Limited (TSX: L, "Loblaw"). Precima's business focus is primarily mid- to large-size companies that tend to have thousands of SKUs (products), such as grocers and pharmacies.
Loblaw is Canada's food and pharmacy leader, the nation's largest retailer, and the majority unitholder of Choice Properties Real Estate Investment Trust. With more than 2,300 locations across Canada, Loblaw provides grocery, pharmacy, health and beauty, apparel, general merchandise, banking, and wireless mobile products and services.
Loblaw will leverage Precima's advanced analytics and modeling solutions, built with store-level, product-level (SKU) and customer-level data, to glean insights that will enable more profitable merchandising and marketing decisions. Building on previous consulting engagements for Loblaw, Precima will continue helping Loblaw on a more substantial, long-term basis to better understand its customers and incorporate these insights into key business decisions to enrich the shopping experience and increase sales. Additionally, Precima will provide customized reporting for hundreds of consumer package goods companies offering real-time results on targeted and mass promotional offers delivered through email, mobile, and in-store. These immediate insights of customer shopping behaviors provide a "pulse" on promotion and pricing performance, and enable Loblaw and participating vendors to modify pricing, product assortment and promotion decisions to drive improved marketing return on investment.