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SAP And The German Football Association (DFB) Turn Big Data Into Smart Decisions To Improve Player Performance At The World Cup In Brazil

CAMPO BAHIA, Brazil, June 11, 2014 /PRNewswire/ -- During a joint press conference today in Campo Bahia, Brazil SAP AG (NYSE: SAP) and the German Football Association (DFB) reemphasized their mutual commitment to taking football to the next level by showcasing the SAP® Match Insights solution for football, the result of a co-innovation project between SAP and DFB. This solution running on the SAP HANA® platform is intended to facilitate the analysis of training, preparation and tournaments. It also intends to enable coaches and scouts to process vast amounts of data to find and assess key situations in each match to improve player and team performance.
SAP Logo

The goal of the co-innovation project between SAP and the coaches of the German national football team was to build an innovative solution that enhanced the on-field performance leading up to the World Cup. SAP Match Insights is envisioned to feature a simple user interface that can be used by players and coaches to facilitate a more interactive dialogue to debrief the team and to prepare for future matches.

"SAP's involvement has transformed the football experience for coaches, players, fans, and the media," said Oliver Bierhoff SAP brand ambassador and manager of the German national football team.  "Imagine this: In just 10 minutes, 10 players with three balls can produce over seven million data points. SAP HANA can process these in real time.  With SAP, our team can analyze this huge amount of data to customize training and prepare for the next match."

The German National Team will use SAP Match Insights in an early adoption phase for preparation and post analyses of the matches during the World Cup in Brazil. Enhancing SAP's industry product portfolio for sports and entertainment, SAP Match Insights is intended to be offered to other clubs and football federations as well.

"Today each sports team is looking for innovative ways to gain a competitive edge over its rivals," said Bierhoff. "We are representing one of the most successful teams in the world. The DFB is committed to providing the German national team with the best technology to maximize their performance. SAP meets this demanding criterion,"

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