Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) is forging ahead with its aggressive growth strategy in Australia and the Pacific with the signing of Four Points by Sheraton Melbourne Docklands. The hotel is owned by Meteorite Land (Pearl River) Pty Ltd as trustee for Meteorite Land (Pearl River) Unit Trust, and will be operated by Hiap Hoe Limited (“Hiap Hoe”), a Singapore Mainboard-listed regional premium real estate group with a diversified portfolio of hospitality, retail, commercial and residential assets. Set to open in January 2017, Four Points by Sheraton Melbourne Docklands will be ideally located in the newly developed Digital Harbour Precinct in Melbourne Docklands.
“Starwood’s growing footprint in Australia is well-aligned with the increased global demand we are seeing for quality lodging in the country,” said Sean Hunt, Vice President, Starwood Hotels & Resorts Pacific. “With our globally-recognized, nine design-led brands, strong sales platform and leading loyalty program, Starwood is well positioned to help our partners grow and meet the needs of the next generation of travellers. Four Points will offer a fresh option for travellers looking for timeless comfort and great service in Melbourne.”
The new-build Four Points by Sheraton Melbourne Docklands will be located on the corner of Harbour Esplanade and Dudley St in the Digital Harbour at the north western end of the rejuvenated suburb of Docklands precinct. The upscale property, designed by award-winning architectural company dKo, will comprise part of the landmark and much anticipated “Marina Tower Melbourne”, a magnificently designed urban development project converting 3,795 square metres of prime harbour side land into a mixed use residential and commercial precinct.
“As the country’s second most populous city, high hotel occupancy rates and a key Australian city for both leisure and business travellers, we have been actively seeking to establish the Four Points brand in Melbourne for some time,” said Andrew Taylor, Director, Acquisition & Development, Starwood Hotels & Resorts Pacific. “We are delighted to announce this partnership with Hiap Hoe and look forward to working with them to ensure that Four Points by Sheraton Docklands sets a new benchmark for hotels and becomes the city’s leading upscale hotel in terms of its location, comfortable accommodation and flexible meeting facilities.”