This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Macy’s Reprises “Yes, Virginia The Musical” For Schools Nationwide During The 2014 Holiday Season. (Graphic: Business Wire)

Stocks in this article: M

Today, Macy’s announces the return of “Yes, Virginia The Musical” for the 2014 holiday season. Now in its third year, the school program is part of Macy’s annual holiday “Believe” campaign, inspiring elementary and middle schools nationwide to perform the original production of “Yes, Virginia The Musical” in their local communities. To continue the tradition and support art in schools, Macy’s will provide the royalty-free script and score, and also $1,000 grants to 100 eligible schools, on a first-come basis. Now through July 31, interested schools can apply for a $1,000 grant via In addition, to help guide all schools and bring the magic to the stage, a comprehensive digital toolkit will be available at, complete with an interactive script, helpful videos and production reference materials.

Since the program launched in 2012, teachers, students and families across the country have embraced the story of “Yes, Virginia The Musical,” resulting in heartwarming local productions throughout the holiday season. More than 2,500 schools and organizations have downloaded the free toolkit since the program’s inception, and grants have helped schools purchase costumes and set materials, as well as sound and lighting equipment for the performances.

“The magical performances from ‘Yes, Virginia The Musical’ have been a highlight the last two holiday seasons,” said Martine Reardon, Macy’s chief marketing officer. “We are inspired by the enthusiastic response from schools across the country and the creative young talent who bring the story of Virginia O’Hanlon to life. This year, we are proud to again offer the program royalty-free and with 100 grants for $1,000 each, to support another season of amazing performances.”

The original production was inspired by the true story of eight-year-old Virginia O’Hanlon who wrote a letter to the “New York Sun” newspaper in 1897 to inquire about the existence of Santa Claus. An editor from The Sun responded with a poignant essay that became one of the most famous newspaper editorials of all time and served as the inspiration for Macy’s “Believe” campaign. Through the campaign, which supports Make-A-Wish, Macy’s collects letters to Santa at Believe stations in-store, and for each letter Macy’s receives, the retailer donates $1, up to $1 million, to help grant the wishes of children with life-threatening medical conditions.

1 of 3

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,356.87 +288.00 1.69%
S&P 500 2,012.89 +40.15 2.04%
NASDAQ 4,644.3120 +96.4780 2.12%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs