ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that Got Your Gear, LLC is using ChannelAdvisor’s Webstores Amplifier to help maximize its exposure online and automatically integrate inventory data between its Shopify webstore and marketplace listings. An outdoor equipment retailer, Got Your Gear started using ChannelAdvisor Marketplaces in 2006 to optimize its product listings on Amazon and eBay. Synchronization between ChannelAdvisor’s Webstores Amplifier and ChannelAdvisor Marketplaces enables Got Your Gear to efficiently manage its product selection, inventory quantities and order fulfillment in real time.
“We’ve spent tens of thousands of dollars in the past on websites that didn’t do anything,” said Tyler Conlin, owner of Got Your Gear. “We wanted to take our inventory and integrate it to our website. With ChannelAdvisor’s Webstores Amplifier, we’re able to push our products to Shopify and get them in front of as many customers as possible.”
Webstores Amplifier supports the industry’s leading webstore platforms, including Amazon Webstores, Bigcommerce, Shopify and Yahoo Stores. The software simplifies product listing creation, automatically synchronizes inventory and standardizes fulfillment across multiple online channels and retail websites for its customers.
“It was incredible how fast we launched our webstore, and it’s so easy to use,” said Conlin. “I can build the website and have my team make tweaks as necessary. I can show my entire inventory to customers on Amazon, eBay and my website without stocking a lot of product.”“Got Your Gear faced the challenge of managing inventory data between its webstore and various online marketplaces,” said Scot Wingo, ChannelAdvisor CEO. “We often hear about this issue from our customers, so we designed our Webstores Amplifier to help create a more cohesive selling experience by efficiently managing inventory across channels and preventing overselling situations.” The ChannelAdvisor platform offers retailers and manufacturers leading cloud-based solutions to efficiently automate and manage the online selling process across multiple channels, including third-party marketplaces and digital marketing channels such as paid search and comparison shopping engines. Through a single inventory feed, ChannelAdvisor customers can manage the overall online selling process, from listing to order management, from one platform. By eliminating the tedious tasks of optimizing online listings and analyzing performance, ChannelAdvisor enables sellers to increase sales and successfully scale their e-commerce businesses.