Representatives from EA said the company's popular first person shooter (FPS) game, Titanfall, will include more levels and group play, allowing for a global playing field and experience for the user.
Traditionally gaming companies have relied on developers to build their games, relying on beta testers for feedback, but that may be a thing of the past.
Donovan Duncan, vice president of marketing for PC game developer Curse, said, "The game companies that are allowing for UGC (user generated content), allowing for users to put a piece of themselves in the game, are doing really really well, and for two reasons. No. 1, the game can have way less in terms of staff, cost, expense, time to market, all these important financial things, which are really important. But No. 2, the experience to the user is much better."The amount of work going into these games is seemingly mind-boggling, as thousands of man hours are spent on every little detail to get the experience just right. Powerhouse titles such as Bethesda Softworks' Battlecry and Gaijin Entertainment's popular MMO (massively multiplayer online) game War Thunder, bring the "free to play" experience to players instantly, taking them into their respective worlds at the click of a mouse. Developers of War Thunder talked about how they painstakingly researched World War II war machinery and aviation, even going as far after the war to 1953 to develop a realistic experience for its players. Xbox title Gauntlet offers in-game tutorials to better each player as an entirely different character.