June 10, 2014
/PRNewswire/ -- Today The Priceline Group (NASDAQ: PCLN) announced that it has acquired buuteeq, Inc., a leading digital marketing platform for hotels worldwide. Terms of the deal have not been disclosed.
Buuteeq's cloud-based digital marketing software helps hoteliers manage their brand and drive bookings with responsively designed websites, robust user analytics, and intuitive content-management tools. Headquartered in
, buuteeq will operate as an independent business within The Priceline Group.
"We are delighted to welcome buuteeq as the newest member of The Priceline Group," said
, President and Chief Executive Officer of The Priceline Group. "Buuteeq has built an innovative, cloud-based marketing platform that we see playing a key role in helping us deliver even more value to our global accommodations partners worldwide."
"We are thrilled to join one of the world's leading Internet companies," said
, Co-founder and Chief Executive Officer of buuteeq. "As the global leader in online accommodations, The Priceline Group houses the vision, strategy and expertise to guide our mission to deliver a transformative digital marketing solution to hotel owners, hotel brands, and management teams."
About The Priceline Group
The Priceline Group (NASDAQ: PCLN) is the world leader in online travel, serving consumers and partners through five primary brands -
. For more information, visit
CONTACT: Press: Leslie Cafferty 203-299-8128
; or Investor Relations:
SOURCE The Priceline Group