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TheStreet Open House

Apple is Regaining Its Momentum After Stock Split

Stocks in this article: AAPL

Correction: Corrects in 3rd paragraph that Apple's stock split was announced in April and took effect on June 6, and in the 7th paragraph, corrects the total cost of Apple's acquisition of Beats Electronics.

NEW YORK (TheStreet) -- Apple's (AAPL - Get Report) investors are clearly happy these days as the maker of the iPad appears to be back on track after some months of chatter that the world famous technology company had lost its way.

There are many reasons to support the view that Apple has begun to recover some of its lost momentum even as shares slipped on Thursday, reflecting a broad market retreat following the resurgence of warfare in Iraq. Apple was dropping 1.1% to $92.87. 

First, on Monday, Apple shares began trading at a new price following a 7-for-1 stock split. Apple executed the split, which was announced in April and took effect on June 6, in order to create a more affordable price for retail investors. In a press statement, the company said, "We want Apple stock to be more accessible to a larger number of investors."

In an interview with the Christian Science Monitor, Peter Cohan, adjunct professor at Babson College, stated, "There is a thought process that if the stock is trading below $100 a share it is inexpensive, which is why going "from three figures to two figures breaks a mental barrier."

The stock has flourished since Apple announced the split in April. Shares closed Wednesday at $93.86, up about 25% on a split-adjusted basis from before Apple announced the split, and up more than 17% for the year. At the same time, the company has been pleasing investors with its share repurchase plan, its acquisition of Beats Electronics and an increase in its quarterly dividend.

Apple-authorized stock will increase from 1.8 billion to a staggering 12.6 billion and Apple's outstanding stock from about 861 million shares to about 6 billion shares.

Secondly, there's the Beats Electronics acquisition, for which Apple paid $2.5 billion and an additional $500 million will be vested over time to finance the acquisition for the headphone maker and music streaming service. This service is much like those offered by Pandora (P) and Spotify, though it is quite different from iTunes.

Another reason why Apple bought Beats is that investors and analysts were screaming at Apple to do something innovative again. This acquisition has enabled Apple to get back on track.

What's next? Possibly "wearable technology."

At the time of publication the author had no position in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

>>Why Apple's Lower Price Tag Spells Bigger Gains in 2014

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