ELLENTON, Fla., June 10, 2014 /PRNewswire/ -- This summer The Hulk won't be the only "green" goliath coming to your hometown. Today Feld Entertainment, the worldwide leader in live family events, and Unifi, Inc. (UFI: NYSE), the makers of REPREVE®, announced a super powered alliance in support of one of the most ambitious live event experiences in history – Marvel Universe LIVE! This agreement will bring REPREVE on board as a sponsor of the 85-city tour, which will debut in July in Tampa, FL before embarking on an extensive national rollout.
REPREVE, manufactured by North Carolina-based Unifi, is fiber made from recycled materials, including plastic bottles and other materials. REPREVE can be found in many brands including Haggar, Ford, Swiftwick, Patagonia, Quiksilver and The North Face. Through this sponsorship, the brand will engage audiences, educating them that they don't have to be a Super Hero to save the world; they can do it through recycling water bottles. Marvel Universe LIVE! will join the REPREVE brand's #TurnItGreen initiative designed to encourage recycling and promote its importance. REPREVE products, branding and messaging will be integrated into the tour through onsite materials, recycling bins and apparel worn by the cast and crew.
While visiting a Marvel Universe LIVE! performance, Marvel fans can learn more about REPREVE through messaging found around the recycling bins on the concourse. During the Marvel Universe LIVE! World Premiere event in New York, and a handful of other cities throughout the tour, the REPREVE brand will have onsite activations designed to educate, engage and encourage guests to #TurnItGreen.
" Marvel Universe LIVE! is a great platform to help spread the word about the power of recycling to our next generation," said Feld Entertainment Executive Vice President and Marvel Universe LIVE! Producer Juliette Feld. "We are excited to join the #TurnItGreen campaign with our biggest show to date in an effort to show our commitment to sustainability.""In the U.S., less than 30 percent of plastic bottles are recycled, and many consumers have no idea what happens to those bottles," said Roger Berrier, president and COO of Unifi. "One of the goals of the REPREVE brand is to educate and create change through the #TurnItGreen initiative by turning spaces and places green and raising awareness around recycling. Once consumers understand that recycled bottles can be turned into cool products they use or wear every day, they will become more emotionally involved in recycling." Marvel Universe LIVE! will captivate audiences with an authentic and original story that brings more than 25 Marvel characters together on one epic quest. The story is framed around the battle over the Cosmic Cube, the source of ultimate power and one of the most feared and coveted treasures in the Marvel Universe, that has been shattered into pieces by the mighty Thor in order to prevent it from falling into the wrong hands. With the pieces scattered across the globe, Thor's villainous brother, Loki, devises a scheme to clone its powers, inciting a threat that could not only decimate Earth but also obliterate the Universe. For more information, visit the Marvel Universe LIVE! website ( http://www.marveluniverselive.com) and stay current on the latest developments through social media, including:
- Facebook ( www.facebook.com/MarvelOnTour)
- Twitter (@MarvelOnTour/ @JulietteFeld (show's producer Twitter feed))
- YouTube ( www.youtube.com/MarvelOnTour)
- Instagram (@MarvelOnTour)
- Google+ ( http://gplus.to/MarvelOnTour)