SodaStream International Ltd., the leading manufacturer and distributor of home carbonation beverage systems, together with Cooking Light, the leading epicurean brand where great food meets good health, nationally launch new “better-for-you” exotic, lightly flavored sparkling drinks this spring.
Free from artificial sweeteners, flavors, and preservatives, SodaStream Cooking Light flavors are a range of fruit flavored syrup concentrates designed for making lightly flavored sparkling beverages at home, and contain a fraction of the calories and sugar of other soft drinks.
SodaStream Cooking Light joins a growing trend in recent years of offering consumers a broader range of sparkling drinks targeting a sophisticated audience. This trend includes flavored bottled waters, sparkling juices, organic infusions and flavored teas; all lightly sweetened alternatives to highly sweetened sodas.
SodaStream Cooking Light allows people to feel good about their beverage choice, to keep hydrated and even to use as a base for low calorie cocktails. “ Cooking Light is excited about the national rollout of the first wave of this family of new flavors,” said Kevin White, Cooking Light Group Publisher. “We strive to provide consumers with healthier options and ways to positively impact environmental sustainability, and these products deliver on both.”“Today’s discerning consumer is very aware of what they are putting into their body. There is a clear trend towards better-for-you options within the beverage category,” said Daniel Birnbaum, CEO of SodaStream. “SodaStream is empowering people to customize their beverages just the way they like them. Our partnership with Cooking Light enables people to enjoy homemade, lightly sweetened sparkling drinks made with natural ingredients that are flavorful and pleasing to taste buds.” Powered by a refillable CO2 canister, a SodaStream drink maker allows consumers to turn tap water into sparkling water in an instant, so that they can create homemade carbonated drinks by simply adding syrup concentrate from a range of more than 100 different flavors.