NEW YORK (TheStreet) -- Instagram, Facebook's (FB - Get Report) photo-sharing app, will start to take advertisements outside the U.S. this year, as it begins selling to marketers from the U.K., Canada and Australia on the platform, the Financial Times reports.
Facebook acquired the app for $1 billion in 2012. It now has over 200 million users, many aged 18 to 33, and who marketers want to reach, the Times noted.
Shares of Facebook are up 0.58% to $62.86.
- FB's very impressive revenue growth greatly exceeded the industry average of 21.2%. Since the same quarter one year prior, revenues leaped by 71.6%. Growth in the company's revenue appears to have helped boost the earnings per share.
- Although FB's debt-to-equity ratio of 0.02 is very low, it is currently higher than that of the industry average. Along with this, the company maintains a quick ratio of 13.15, which clearly demonstrates the ability to cover short-term cash needs.
- Powered by its strong earnings growth of 177.77% and other important driving factors, this stock has surged by 175.93% over the past year, outperforming the rise in the S&P 500 Index during the same period. Setting our sights on the months ahead, however, we feel that the stock's sharp appreciation over the last year has driven it to a price level which is now relatively expensive compared to the rest of its industry. The implication is that its reduced upside potential is not good enough to warrant further investment at this time.
- The company's current return on equity greatly increased when compared to its ROE from the same quarter one year prior. This is a signal of significant strength within the corporation. When compared to other companies in the Internet Software & Services industry and the overall market, FACEBOOK INC's return on equity is below that of both the industry average and the S&P 500.
- You can view the full analysis from the report here: FB Ratings Report