June 9, 2014
/PRNewswire/ -- The Hertz Corporation (NYSE: HTZ), the world's largest general use car rental brand, was awarded the Gold SABRE Award in Corporate Reputation – Institutional Image for its ongoing public relations efforts to support the brand's initiatives.
"Hertz is redefining the premium car rental experience, creating a valued rental experience for our customers and constantly evolving to be the preferred car rental choice," commented
Mark P. Frissora
, Hertz Chairman and CEO. "The work we've done helped spread the word to our customers and valued industry leaders that Hertz is consistently evolving to make the car rental experience faster and easier."
Over the past year, Hertz engaged consumers and industry leaders in its ongoing efforts for a faster, easier and more convenient car rental experience for its customers. Throughout 2013, Hertz focused on re-branding itself through its innovative technology, car rental fleet advancements, facility redesigns and revolutionary new Hertz 24/7 on-demand car service. Hertz raised awareness of these advancements among customers in an effort to make it the top choice car rental agency among consumers.
The SABRE Awards, hosted by The Holmes Report, recognizes superior achievement in branding reputation and engagement. "The New Hertz" campaign beat out more than 2,000 entries received across
. Each year the awards showcase and celebrate the best work produced by public relations firms and departments and is attended by more than 1,000 industry leaders.
About The Hertz Corporation
Hertz operates its car rental business through the Hertz, Dollar Rent A Car, Thrifty Car Rental, and Firefly brands from approximately 11,500 corporate, licensee and franchisee locations in
. Additionally, The Company operates the Hertz 24/7 hourly car rental business. Hertz is the largest worldwide airport general use car rental brand, operating from approximately 9,770 corporate and licensee locations in approximately 150 countries. Hertz is the number one airport car rental brand in the U.S. and is at approximately 130 major airports in
. Dollar and Thrifty have approximately 1,410 corporate and franchisee locations in approximately 80 countries. Hertz is an inaugural member of Travel + Leisure's World's Best Awards Hall of Fame and was recently named, for the thirteenth time by the magazine's readers as the Best Car Rental Agency. Hertz also swept the global awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards, NeverLost® and unique cars and SUVs offered through the Company's Adrenaline, Prestige, Green Traveler, and Dream Car Collections also set Hertz apart from the competition. Additionally, Hertz owns the vehicle leasing and fleet management leader Donlen Corporation. The Company also owns a leading North American equipment rental business, Hertz Equipment Rental Corporation, which includes Hertz Entertainment Services.
About the SABRE Awards
SABRE awards are bestowed annually and are presented for Superior Achievement in Branding and Reputation. Diamond SABREs recognize the increased contribution public relations is making in the C-suite, Gold SABREs recognize the best programs in specific brand-building and reputation management categories, and Silver SABREs focus on superior content creation. The Holmes Group exists to provide competitive insight and intelligence to public relations professionals. Products include consulting services, customized research, industry white papers, a weekly newsletter, The Holmes Report, and a comprehensive website. The Holmes Report is created for public relations professionals and offers industry news articles on new developments in the field and the trends and issues facing public relations professionals today and tomorrow.