the pioneer of
and leading innovator of naturally-sourced supplements based on
Real Food Technology® solutions
, and creator of the
M5MSM (Mission 5 MillionSM)
social entrepreneurial movement, has appointed Al Bala to serve as President. The move further supports the company’s commitment to its growth on a global level.
Alfredo (Al) Bala joined Mannatech in October 2007 as Senior Vice President, Global Sales. His responsibilities increased quickly within the company, having served as Executive Vice President, Sales, and Chief Sales and Marketing Officer at different times over his tenure. Mr. Bala has always been at the center of the company’s global sales and marketing efforts, streamlining the company’s efforts to better support the individual sales Associate worldwide.
Mr. Bala has served in the direct sales industry for more than 35 years. Prior to his time at Mannatech, he served as a field leader in the industry for 28 years, culminating in the position of Chief Operating Officer for one of the largest independent network marketing organizations in the world. He has been a critical part of the launch and re-launch of more than 60 international markets in his career, including Brazil, Russia, India, China and South Africa. His unique experience has also allowed him to gain experiences at both the field and corporate levels.
As President, Al Bala will oversee all global field development, sales, marketing and general management efforts for all Mannatech markets (currently 23). He will work closely with each market’s general manager, assuring proper leadership of each market that both addresses the needs of the individual countries while still maintaining a consistent business model and message for Mannatech across the world. Ultimately, Mr. Bala will focus on expansion of the company’s Mission 5 Million movement, which allows consumers to help nourish a child-in-need by simply nourishing themselves with the purchase of a Mannatech product on automatic order.