Updated from 5:07 p.m. to include corrections.
NEW YORK (TheStreet) -- Apple (AAPL - Get Report) shares fell 0.27% to $645.57 following a week in which the company made several announcements at its Worldwide Developer Conference. On top of software updates, speculation about a potential iWatch as well as advertisements for the company's iPhone 5s further fueled the fire this week.
Shares of Apple are set to begin trading split adjusted, making it the first time the tech titan split its stock since Feb. 18, 2005.
Starting Monday, the most valuable company in the world will split its shares seven-for-one, and the share price will drop from $645.57 at today's close to approximately $92.22.
Netflix (NFLX - Get Report) shares rose 0.42% to $430.13 after the movie streaming service was trending Friday due to the release of the second season of the Netflix original, Orange is the New Black.
The Netflix funded original series surrounds life in a female prison in New York.
Thursday night's release included the entire season - a business model unique to movie streaming sites. This on-demand model is something that the Los Gatos, Calif.-based Netflix is backing with a $3 billion content budget this year. The company projected to spend $6.2 billion on content over the next 36 months. Netflix announced Tuesday that the company intends to fund these expenditures through a $4oo million debt raise.
With talks of Twitter (TWTR) acquiring music streaming service SoundCloud as well as eyeing Spotify, Pandora released its monthly audience metrics, something they will do for the last time.
On Wednesday, Pandora announced its listeners rose by 1 million in May creating a total 77 million audience base for the service. Pandora's active listeners rose 9% year over year. Listener hours also increased in May to 1.73 billion listener hours.
--Written by Kathryn Mykleseth in New York
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