This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple Split to Attract Retail Investors:

Stocks in this article: AAPL

NEW YORK (TheStreet) -- Say goodbye to Apple (AAPL) at $648 a share -- at least for awhile. The company will split its stock into seven at the close of business today.

Don't forget about the $AAPL split! The shares will be split 7-for-1 after the market close today and will open on Monday at the new price ? (@dividenddotcom) Jun. 6 at 11:10 AM

Every stockholder who owned Apple stock by June 2 is entitled to receive six additional shares for every share they hold. The additional shares will appear in brokerage accounts tomorrow.

The 7-to-1 split is intended to make Apple more appealing to investors. Would-be Apple shareholders who either couldn't afford to buy a share near $650, or didn't like the feeling of owning so few shares in a company, will now be able to buy shares at around $92.

"We want Apple stock to be more accessible to a larger number of investors," the company explained in a press release.

Apple shares edged higher ahead of the split. Some investors bet that money would roll into Apple from other names now that investors can afford to buy more shares.

$AAPL not a bad idea to get long before the split, more money will flow in after split get in early ? WindyCityTrader (@WindyCityTrader) Jun. 6 at 09:29 AM

What a well timed split, now $AAPL Will be at 100 and it's 'new competitor' $AMZN will be at 300, which will retail want to buy? ;) ? Bryan (@futurehorizon) Jun. 6 at 09:26 AM

$AAPL 90 Minutes to go before 7:1 split. At 651 that's 93. Get in now for the run to 100. ? Shawn (@websShawn) Jun. 6 at 02:29 PM

At the time of publication, the author held no positions in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs