AOL Canada announced today the launch of Kitchen Daily Canada, www.kitchendaily.ca, a food website designed to help busy home cooks put easy and delicious meals on the table every day. As the latest Canadian addition to AOL’s #1 ranked ad-supported Lifestyle group of sites*, Kitchen Daily Canada focuses on providing inspiration, confidence and instruction for the everyday chef, and features content from a wide variety of expert content curators, including the celebrated Chef Susur Lee as launch guest editor.
“Kitchen Daily Canada is designed to help home chefs cook great meals by providing video, experts tips, recipes and tools all in one spot," said Rashida Jeeva, general manager of brands at AOL Canada. "There are a number of food or recipe-oriented websites, but where Kitchen Daily differs is the user-friendly features that allow visitors to learn, share and explore trusted content, straight from the experts and with ease across all devices.”
The exclusive sponsor for the launch of Kitchen Daily Canada is Pure Leaf Real Brewed Tea, the only ready to drink iced tea made from real tea leaves. Pure Leaf will be the exclusive advertiser on the site for the first month; the campaign will include custom content from the Kitchen Daily suite of curators, and will include AOL’s signature Devil 300x1050 interactive ad format.
“Pure Leaf Real Brewed Tea is delighted to be the inaugural sponsor of the new Kitchen Daily Canada site,” says Lourdes Seminario, director of marketing at PepsiCo Beverages Canada. “Pure Leaf is made from real brewed tea and is an ideal companion to great at-home cooking and delicious food pairings. That makes Kitchen Daily a truly ideal place for us to position ourselves as the perfect partner to great culinary creations.”
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