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Cimorelli And Hasbro, Inc. Present "What I Do," New Brand Anthem For DOHVINCI Art And Design Kits

PAWTUCKET, R.I., June 5, 2014 /PRNewswire/ -- Universal Island recording artists and YouTube singing sensation Cimorelli teamed up with Hasbro, Inc. to create an original brand anthem for Hasbro's all new DOHVINCI brand.   "What I Do" was written and performed by the six sister band to inspire tweens to discover and express their creativity in their own unique ways.  This Fall, creativity will pop off the page with the debut of Hasbro's DOHVINCI art and design kits; an entirely new art experience from the makers of PLAY-DOH brand modeling compound!  Featuring an ALL-NEW design compound and an innovative Styler tool, the creative experience is highly intuitive, enjoyable, unique and completely engrossing for kids of all ages! With DOHVINCI design kits – the creative possibilities are endless!

About Hasbro Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company's world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 180 territories around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

Video - http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/94555-Hasbro-What-I-Do.mp4

SOURCE Hasbro, Inc.

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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