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Why Barnes & Noble (BKS) Stock Is Higher This Morning

NEW YORK (TheStreet) -- Shares of Barnes & Noble (BKS - Get Report) are up 3.86% to $19.63 after it was announced that the company's Nook e-reader business, looking to challenge Amazon.com (AMZN - Get Report) and Apple (AAPL - Get Report), is teaming up with Samsung Electronics (SSNLF) to create co-branded tablet computers, Bloomberg reports.

The new devices will combine the Nook software with Samsung's Galaxy Tab 4 hardware, creating full-service tablets that also can access Barnes & Noble's collection of more than three million books, magazines and newspapers, according to the company

A 7-inch model will debut in the U.S. in early August and be sold through Barnes & Noble retail locations and its website, Bloomberg said.

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BKS Chart

BKS data by YCharts

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SYM TRADE IT LAST %CHG
SSNLF $1,047.00 0.00%
AAPL $122.99 0.00%
AMZN $529.00 0.00%
BKS $26.34 0.00%
FB $96.99 0.00%

Markets

Chart of I:DJI
DOW 17,751.39 +121.12 0.69%
S&P 500 2,108.57 +15.32 0.73%
NASDAQ 5,111.7330 +22.5270 0.44%

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