Keynote.com Broker Trading Index

Keynote.com Broker Trading Index
Broker	Site Performance (in seconds)
	01/15 - 01/19	01/08 - 01/12
CFSBdirect	4.38	4.22
Ameritrade	5.62	5.64
Datek	8.79	8.29
Webstreet	9.39	11.27
Charles Schwab	9.77	8.14
Dreyfus	9.87	9.53
Fidelity	11.13	10.07
Mydiscountbroker.com	12.00	11.38
TD Waterhouse	13.30	12.40
E*Trade	14.01	12.94
Quick & Reilly	14.47	14.36
Brown & Co.	17.92	15.49
Merrill Lynch	19.62	17.37
BullandBear	21.18	21.53
Suretrade	23.12	23.20
Firstrade	23.30	23.63
Average	14.14	13.09
Source: Keynote Systems

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Why This Metric Matters Keynote measures how fast investors can get around online brokers' Web sites and how reliable those sites are. It does not measure how well and how fast trades are executed. Readers should use this metric as a guide to which broker is doing the best job of helping investors navigate its site, not which is best at trade execution.

How Often Updated on TSC Weekly, on Wednesdays

Historical Info Keynote has been keeping track of this metric since June 1999. In August 1999, DLJdirect.com became the fastest broker site and has retained that position ever since.

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