This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Why We Give Dads So Little on Fathers Day

NEW YORK (TheStreet) -- Dads get short shrift on Fathers Day, which is June 15, at least compared with what moms get in love and lucre on Mothers Day.

The digital offers firm says in a survey this week that 86% of Americans buy Mothers Day gifts, compared with 77% who buy Fathers Day gifts, although less than half (48%) of consumers surveyed believe people spend more on Mothers Day gifts than on Fathers Day gifts.

In addition, 20% admitted they are more creative with Mothers Day gifts than those for Fathers Day.

"Our survey found that many dads get the short end of the stick on Fathers Day," says Trae Bodge, senior editor RetailMeNot. Even if there are gifts to be had, he says, "People find dad hard to buy for, often resorting to stale, uninspired gifts like ties and socks,"

Americans spend $14.6 billion on Mothers Day, compared with $9.4 billion for dad on Fathers Day, according to H&R Block data from 2012.

Globally people spend an average of 75% more on Mothers Day than on Father's Day, with the peak for moms being the average $171 people spend in Brazil, where dads rate just $90.

"Our surveys have found that people feel indebted to mom because of everything she has done for us, and likely feel less of an obligation to please dad," Bodge says.

Ouch, that hurts.

The thing is, though, thick-skinned, dedicated dad doesn't seem to mind. says a simple gift card and quality time with the family is all dad wants on Fathers Day -- and only 17% of respondents expected even those things.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.18 1.64%
FB $117.43 -0.96%
GOOG $692.36 -0.84%
TSLA $232.32 -3.92%
YHOO $36.01 -1.42%


Chart of I:DJI
DOW 17,750.91 -140.25 -0.78%
S&P 500 2,063.37 -18.06 -0.87%
NASDAQ 4,763.2240 -54.37 -1.13%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs