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Krispy Kreme Guidance Gives Investors a Stomach Ache:

NEW YORK (TheStreet) -- Krispy Kreme  (KKD - Get Report) investors found little sweet about the company's earnings report. The company lowered full-year EPS projections due, in part, to higher than expected "executive management succession" costs. It also slightly missed consensus revenue estimates.

Management lowered full-year EPS projections to between 69 cents and 74 cents. The new range shaves four cents off the low end and five cents off the high end. The stock fell nearly 15% Tuesday to around $16.16.

Investors on said the lowered guidance was the latest disappointment for a company that has struggled to turn itself around -- and, at least for a time, appeared to be succeeding. But not this quarter. Same-store sales fell 1.5%--a drop management blamed on cold weather. International store sales fell a currency adjusted 2.2%.

$KKD So wait, people don't eat donuts during really cold weather or what?!? ? Mick (@MickeTrader) Jun. 3 at 09:28 AM

Earnings met Wall Street's tepid expectations. The company met consensus EPS estimates of $0.23. However revenues came in light, $121.6 million vs. analysts' projected $126.68 million, according to the Analyst Ratings Network.

Some investors on said the selloff was overdone given the EPS meet. They argued that shares should be higher if guidance was the main reason for investors taking down the company's market cap.

$KKD should be priced at least $17.7 based on revised yearly guidance of .73 ? DB (@dbInvestor) Jun. 2 at 09:23 PM

Bulls also argued that getting the right executives in place -- even if it meant spending more in the short run -- would help the company grow long-term and expand abroad.

@contrarianspeculator Great product but they withdrew from key markets. Clearly had management issues that look to be behind them now $KKD ? Tacocat (@Tacocat) May. 27 at 09:48 AM

However many investors saw reason for the stock to continue to fall. And some technicians said the stock could really take a tumble should it break through the $16 level.

$KKD Is this thing going to break 16.00 today, short 16.25 ? MeS (@mtrade) Jun. 3 at 01:36 PM

$KKD had very bullish pattern before earning. Now it need to be hold at this level, or it would free fall to fill the gap under 15$ ? Lin Yingjun (@LinvestResearch) Jun. 3 at 10:23 AM

At the time of publication, the author held no positions in any of the stocks mentioned.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

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