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This June, Macy’s (NYSE:M) commemorates National LGBTQ Pride Month with its celebratory campaign, Pride + Joy, featuring a wide array of in-store events, specialty merchandise, commemorative advertising and sponsorships. Pride + Joy, the company’s annual LGBTQ campaign continues to highlight Macy’s long-standing commitment to diversity, inclusion and respect.
“We are happy to celebrate National Pride Month with our employees, customers and the LGBTQ community through our annual Pride + Joy campaign,” said William Hawthorne, senior vice president, Diversity Strategies and Legal Affairs, Macy’s, Inc. “Not only are we able to support the LGBTQ community through festive celebrations and community initiatives, but we are also giving back through our long-standing support of the Human Rights Campaign, as well as the support we provide to local organizations that are making a difference in this community.”
With special events featuring the latest fashions, personal appearances, commemorative advertising and window treatments, as well as exclusive Human Rights Campaign (HRC) merchandise, Macy’s acknowledges and celebrates the rich diversity of our society. Inclusion is Macy’s core value and to honor this commitment to equality, Macy’s employees and their friends and family will take to the streets, once again marching in local festivities in a 23-city parade of Pride.
Together, Macy’s employees and LGBTQ supporters helped kick off Pride celebrations earlier this year in Phoenix; Miami and Melbourne, FL; Cincinnati; and Kansas City, MO. Throughout the months of June, July, August and October, Macy’s Pride will be in full effect during 18 more parades in the following cities: Birmingham, AL;
Los Angeles, CA; Pittsburgh; Boston; Columbus, OH; Houston; Minneapolis; New York; San Francisco; Seattle; St. Petersburg, FL; Chicago; St. Louis; Lexington, KY; San Diego; Columbus, MO; Orlando, FL; and Atlanta. A Macy’s red star balloon will fly high and proud at many of the parades, as employees distribute Macy’s Pride + Joy keepsakes.
Via partnerships with national and local organizations such as The Human Rights Campaign (HRC); Hetrick-Martin Institute (HMI); and the New York City Anti-Violence Project (AVP); Macy’s support of the LGBTQ community goes beyond celebrations and extends to assistance provided through groups that help better the lives of all LGBTQ Americans.