But last night, I got to sit down and watch the entire presentation on my Apple TV.
I think there were some great takeaways from the event.
The biggest one: Apple will no longer let any better feature on a competing platform exist without adopting it on iOS.
Up until now, Apple has always had a rock-solid platform with iPhone that attracted many users. For the first few years after the release of Google's (GOOG) Android operating system, Apple users seemed to look down on Android, even though its growth in market share was impressive. It just seemed a little bit half-baked. It wasn't as refined. It was a poor man's version of iOS.But this has changed in the past few years. First, Apple users seemed to have large-screen envy. Then, they started to notice other ways in which Android was actually ahead of Apple. The keyboard seemed better on Android because it was open to third parties to develop. Google Now also seemed to be ahead of Siri. Other platforms like WhatsApp (now owned by Facebook (FB)) and Snapchat seemed to add more functionality than iMessage as well.