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TheStreet Open House

The SPG App For Google Glass Is Now Available To Google Glass Explorers (Photo: Business Wire)

Developing for Google Glass, Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today introduced a new SPG app that is the first from a hospitality company to leverage this emerging, wearable technology platform. Creating new ways to be closer to its guests, Starwood’s new SPG app for Google Glass extends the company’s leadership and adoption of the latest digital technologies.

The new SPG app for Google Glass empowers mobile travelers with a new view as they explore destinations and book stays at nearly 1,200 hotels worldwide. The new experience will enable guests to review their SPG account and immerse themselves in any of Starwood’s nine, design-led brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and Element®.

“Travelers are more tech-savvy than ever before, and wearable technology is the newest platform that provides information in an easy to access way to support the needs of our guests and enhance their travel experience,” said Chris Holdren, SVP SPG and Digital for Starwood Hotels & Resorts. “Our goal is to explore these new technologies and learn from our guests’ interactions with them so we can continue to deliver the best experiences at every point in their journey – from when our guests are dreaming about their next destination to when they walk in our front door and beyond.”

The SPG app for Google Glass was designed and built entirely by Starwood’s internal team of tech experts with the goal of delivering a seamless experience for its guests. The app is designed to assist travelers in each stage of their journey - from imaginative destination exploration to practical logistics planning before, during, and after a visit - all within a quick, easy, and streamlined format valued by on-the-go users of wearable technology. The SPG app for Google Glass is the only Glass app currently available that enables booking a stay at any of Starwood’s hotels around the world.

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