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Frontier Communications Corporation (NASDAQ:FTR), a leading telecommunications company in the U.S., and Wipro Ltd. (NYSE:WIT), a leading global Information Technology, Consulting and Outsourcing company, have jointly won the Global Telecoms Business (GTB) Innovation Award 2014 in the ‘Business Service Innovation' category for the Wired Prepaid Broadband Partnership Project. Global Telecoms Business is a leading UK-based publication covering the telecom industry.
A large unserved or underserved market of potential customers in the United States has not yet adopted available broadband for financial reasons. The U.S. Federal Communications Commission has been driving initiatives such as Connect2Compete to encourage U.S. broadband adoption. Wipro and Frontier believe that educating seasonal users, students, travelers, lower income and potentially credit-challenged customers about the convenience and flexibility of pre-paid broadband service would improve broadband adoption. The benefits flow both ways: A prepaid broadband product that enables customers to choose broadband plans without concern about income levels or credit checks can help carriers tap an unserved market without adversely impacting their own financial standing.
Wipro’s managed services solution Accelerate™ sidesteps billing systems and helps rapidly deploy a pre-configured cloud-hosted service to address this market. Accelerate™ allows carriers to support and quickly enable targeted and highly flexible products such as prepaid services, data caps, bandwidth management and specialized content offers. Accelerate™ helped Frontier Communications dramatically reduce development and time-to-market cycles, giving it a ‘first-mover’ advantage. Frontier is testing various offerings across the state of Ohio and looks to rapidly expand this offer to the rest of its 27-state market.
"Throughout the world the industry is creating incredible innovation that it is making a real difference to business, to our economy and to the way we live," said GTB editor Alan Burkitt-Gray, presenting the awards.
"We are excited to receive this recognition from Global Telecoms Business. Prepaid broadband is expected to bring a new segment of customers and encourage retention by offering greater payment flexibility and convenience for the under-banked customer or for part-time and seasonal use. Through Accelerate™, Frontier can tap into a significant opportunity in the United States to connect future customers to the broadband services they need," said Ann L. Burr, President New Product Trials and Integration,
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"Frontier Communications has been an excellent partner as we focus on prepaid broadband. With a fast time-to-market and ability to quickly trial new offers, we hope to support Frontier’s drive to offer new customer segments an essential service. This accolade from GTB is a great compliment to our partnership," said Wipro's Steve Snyder, Global Head of Business Innovations. “Wipro’s creative solution has provided flexibility, affordability and bundling of products, while helping unserved customers connect to the Internet. We truly believe this will be a winning market proposition.”