Niti Badarinath of U.S. Bank was named “Digital Banker of the Year” today by American Banker. Badarinath, senior vice president and head of mobile banking and money movement, joined U.S. Bank in 2009 and has helped cement its position as an industry leader in mobile banking.
“We recognized early on that mobile banking was an enormous opportunity to gain market share and deepen customer relationships,” said Kent Stone, vice chairman of consumer banking sales and support for U.S. Bank. “Under Niti’s leadership, we’ve become top-of-mind for industry observers and customers seeking a full-service mobile banking experience. His guidance, insight and drive for success in the mobile channel certainly make him a deserving ‘Digital Banker of the Year.’”
Recognized by the industry for being one of leading innovators, U.S. Bank regularly ranks among the top banks for functional richness, superior customer experience, and ensuring customer security and privacy. Badarinath is responsible for all aspects of U.S. Bank’s mobile channel, including driving the innovation agenda, defining the bank’s long-term strategy and roadmap, defining the business case, setting investment priorities, and managing delivery to U.S. Bank customers. He is also responsible for running the bank’s mobile channel – its adoption and usage growth goals, and meeting revenue commitments.
“Adding value and improving the customer experience are the core drivers of U.S. Bank’s mobile strategy,” said Badarinath. “Our innovations address key customer pain points or provide new, differentiated value to our customers. Our customers seem to love them, as seen by the rapid adoption and use of these new features. A few years ago, paying your cable bill by taking a picture of it with your phone would’ve been unheard of, but now we’ve seen mobile bill pay more than double since the introduction of Photo Bill Pay. The ease of mobile check deposit has driven almost 90 percent of the checks deposited electronically to be done via mobile.”
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