“Streamlining our research with the Monterey Bay Aquarium helps us know the sustainability status of more species of fish. Whole Foods Market turns that knowledge into buying power and market influence,” said Carl Safina, founding president of The Safina Center. “There’s a real impact on the water when retailers like Whole Foods Market source responsibly caught seafood, creating an economic reward for fisheries to improve their ratings.”Combining the scientific expertise of MBA and TSC with the consumer insight of Whole Foods Market also helps the organizations prioritize research on the most impactful seafood issues. The company provides input on regional favorites, seasonal items and household staples to help determine which species to evaluate, ultimately giving consumers a greater number of choices and driving demand for seafood coming from responsible fisheries.
Whole Foods Market® And Leading Scientific Organizations Simplify Seafood Sustainability Ratings, Increase Opportunities For Research
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