This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Perion Network Rebrands, Highlighting App Promotion And Monetization Tools For Developers

Perion Network Ltd. (NASDAQ: PERI) today officially launched its new corporate brand architecture, “dynamic” brand identity, new set of messaging and communication tools and a new corporate website.

Following Perion's new strategy, which focuses on B2B customers, the Company embarked on building an updated brand structure that would better reflect its business strategy based on both organic and non-organic growth. The company’s visionary promise was rephrased “to allow mobile and desktop app developers to realize their business vision." Perion’s offering is now covered under its new “Perion Business Platform” that includes a complete set of solutions for promoting, monetizing and optimizing its customer’s assets and marketing activity. The new brand is built upon Perion’s core values, including immanent commitment to performance and customer needs, dynamic nature, transparency and simply being human.

As part of the rebranding process, Perion's brand has been modernized and is the first "dynamic identity” to be unveiled by an Israeli company. The dynamic logotype has a “living P” within it that constantly changes, with a different curve element in each appearance. This reflects the company’s dynamic nature and capability to innovate and lead the industry’s high-speed evolution, benefiting its customers.

Along with the new brand identity, Perion has also unveiled a new monolithic brand architecture that includes a separate presentation for each business unit, in which all units endorse the Perion master brand. Perion will manage its end-consumer activity through a new “Consumer Apps” division. Perion also revealed a hint of its new business activity in the mobile app marketing arena under a new brand: Perion Lightspeed

"We have realigned our strategy to better reflect our unique ability to provide developers and publishers a complete set of business tools for their apps," said Hanit Marinov, Perion's VP of Corporate Marketing. "Our new brand demonstrates this capability and, similar to our industry leading technology, gives us a singular identity that allows Perion to stand out in a densely crowded industry."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,856.78 -278.94 -1.54%
S&P 500 2,071.26 -29.78 -1.42%
NASDAQ 4,927.37 -55.4390 -1.11%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs