Perion Network Ltd. (NASDAQ: PERI) today officially launched its new corporate brand architecture, “dynamic” brand identity, new set of messaging and communication tools and a new corporate website.
Following Perion's new strategy, which focuses on B2B customers, the Company embarked on building an updated brand structure that would better reflect its business strategy based on both organic and non-organic growth. The company’s visionary promise was rephrased “to allow mobile and desktop app developers to realize their business vision." Perion’s offering is now covered under its new “Perion Business Platform” that includes a complete set of solutions for promoting, monetizing and optimizing its customer’s assets and marketing activity. The new brand is built upon Perion’s core values, including immanent commitment to performance and customer needs, dynamic nature, transparency and simply being human.
As part of the rebranding process, Perion's brand has been modernized and is the first "dynamic identity” to be unveiled by an Israeli company. The dynamic logotype has a “living P” within it that constantly changes, with a different curve element in each appearance. This reflects the company’s dynamic nature and capability to innovate and lead the industry’s high-speed evolution, benefiting its customers.
Along with the new brand identity, Perion has also unveiled a new monolithic brand architecture that includes a separate presentation for each business unit, in which all units endorse the Perion master brand. Perion will manage its end-consumer activity through a new “Consumer Apps” division. Perion also revealed a hint of its new business activity in the mobile app marketing arena under a new brand: Perion Lightspeed
"We have realigned our strategy to better reflect our unique ability to provide developers and publishers a complete set of business tools for their apps," said Hanit Marinov, Perion's VP of Corporate Marketing. "Our new brand demonstrates this capability and, similar to our industry leading technology, gives us a singular identity that allows Perion to stand out in a densely crowded industry."