This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

What Would Make Today's Apple Announcements a Buy or a Sell

NEW YORK (TheStreet) -- Apple (AAPL - Get Report) CEO Tim Cook is under immense pressure coming into Monday's WorldWide Developer Conference to announce new products that create new revenue streams.

While analysts give him high marks for returning money to shareholders -- the shares are up about 40% in the last year, they carry a 2% yield, and they will debut at about $90 after they split over the next week -- he has mainly solidified the company's lead in phones and tablets.

Under Cook, Apple has yet to stake out a new product category beachhead.

There are plenty of rumors.

They start with iBeacon, a low-power wireless technology akin to Bluetooth that can push lots of data to devices at low power, allowing for in-store messaging, payments and advertising. GE (GE) has already integrated this sort of technology into its LED lighting systems and said it will function with iOS devices.

Apple is also expected to enter the Internet of Things with HealthBook, a health app, and home automation apps for controlling lights, heat and security systems.

Updates are widely anticipated to both iOS, which powers Apple's devices, and OS X, which powers the Apple Macintosh computer. OS X 10.10 is expected to look like iOS 8, and will ship under the name "Yosemite." iOS expected to get some OS X features, such as notifications that alert you to appointments when the calendar isn't open. OS X is not expected to get multitasking, a feature of Microsoft MSFT Windows. If it does, that's a win.

Siri, the company's speech technology, may get a software development kit so it can be integrated into other applications. Expect integration to be a major theme, with Cook emphasizing how developers can tie apps together with its full range of products.

This is what traders or gamblers would call the "over-under line" for today's announcements. If Tim Cook launches all this software and all these services, he will have performed according to expectations. If less is announced, he will have performed below expectations, and the stock could take a hit.

But what if he announces more? What if he announces new hardware? No new iPads, iPhones or iMacs are expected at this week's event. Anything like that would be an upside surprise.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
AAPL $130.28 0.00%
FB $81.53 0.00%
GOOG $565.06 0.00%
TSLA $218.42 0.00%
YHOO $44.52 0.00%


DOW 18,080.14 +21.45 0.12%
S&P 500 2,117.69 +4.76 0.23%
NASDAQ 5,092.0850 +36.0220 0.71%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs