This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Poor Dad! Fewer Consumers Buy Gifts For Pops On Father's Day Than For Mom On Mother's Day

AUSTIN, Texas, June 2, 2014 /PRNewswire/ -- Don't let another year go by without giving dad his due! RetailMeNot ( www.retailmenot.com), the largest digital offers destination in the United States, conducted a survey with The Omnibus Company ( www.omnibus.com) that finds dads may continue to get the short end of the stick this year, as more people buy Mother's Day gifts for mom than Father's Day gifts for dad (86%* vs. 77%). This gift buying behavior is consistent with findings from the 2013 Father's Day Shoppers Trend Report, which revealed more than half (58%) of dads feel they spend more money on their partners for Mother's Day than their significant others typically spend on them for Father's Day.

RetailMeNot, Inc. logo.

Are we phoning it in for our fathers?

According to the 2014 Father's Day edition of the RetailMeNot Shoppers Trend Report, not only do more people buy gifts for mom on her big day, but they also put more effort into making her gifts special. In fact, 20% of people admit they are more creative with gifts for their mom on Mother's Day than their dad on Father's Day.

To pour salt on the wound for dear old dad, more than 11% of people surveyed admit they have forgotten to wish their dad a Happy Father's Day in the past. Additionally, 20% of respondents think it's acceptable to wish dad a Happy Father's Day via text or email.

One in 10 survey respondents feel that if they see their dad on Father's Day, they don't need to get him a gift; only 6%* feel the same way about Mother's Day.

Is perception reality?

Year after year, dads seem to get less attention than moms on their respective holidays. Nearly half (48%) of those surveyed believe people spend more on moms for Mother's Day than on dads for Father's Day. According to the survey, however, the average spend on both parents isn't too far apart: Survey respondents say they spend $61 on Father's Day gifts and $68 on Mother's Day gifts.

According to the survey, on average, shoppers buy their dad a Father's Day gift two weeks in advance of the holiday.** Of those who buy gifts, more than 6 in 10 (63%) make these purchases in-store – far fewer buy gifts online (21%) or make them (14%). Nearly 2 in 10 (17%) consumers look for coupons, discounts or sale-priced items when purchasing a gift for their dad on Father's Day.

Dad's most-desired gifts

According to the survey, the items at the top of dads' Father's Day wish lists this year are gift cards (17%) and quality time spent with family (17%). Last year, quality time with family beat out gift cards for the top spot (26% quality time vs. 20% gift cards).***

Far fewer dads are hoping to receive home improvement products (3%), video game systems or games (3%) or sports lessons (1%) this year.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,135.72 +38.82 0.21%
S&P 500 2,101.04 +2.51 0.12%
NASDAQ 4,982.8090 +15.6680 0.32%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs