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Poor Dad! Fewer Consumers Buy Gifts For Pops On Father's Day Than For Mom On Mother's Day

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AUSTIN, Texas, June 2, 2014 /PRNewswire/ -- Don't let another year go by without giving dad his due! RetailMeNot ( www.retailmenot.com), the largest digital offers destination in the United States, conducted a survey with The Omnibus Company ( www.omnibus.com) that finds dads may continue to get the short end of the stick this year, as more people buy Mother's Day gifts for mom than Father's Day gifts for dad (86%* vs. 77%). This gift buying behavior is consistent with findings from the 2013 Father's Day Shoppers Trend Report, which revealed more than half (58%) of dads feel they spend more money on their partners for Mother's Day than their significant others typically spend on them for Father's Day.

RetailMeNot, Inc. logo.

Are we phoning it in for our fathers?

According to the 2014 Father's Day edition of the RetailMeNot Shoppers Trend Report, not only do more people buy gifts for mom on her big day, but they also put more effort into making her gifts special. In fact, 20% of people admit they are more creative with gifts for their mom on Mother's Day than their dad on Father's Day.

To pour salt on the wound for dear old dad, more than 11% of people surveyed admit they have forgotten to wish their dad a Happy Father's Day in the past. Additionally, 20% of respondents think it's acceptable to wish dad a Happy Father's Day via text or email.

One in 10 survey respondents feel that if they see their dad on Father's Day, they don't need to get him a gift; only 6%* feel the same way about Mother's Day.

Is perception reality?

Year after year, dads seem to get less attention than moms on their respective holidays. Nearly half (48%) of those surveyed believe people spend more on moms for Mother's Day than on dads for Father's Day. According to the survey, however, the average spend on both parents isn't too far apart: Survey respondents say they spend $61 on Father's Day gifts and $68 on Mother's Day gifts.

According to the survey, on average, shoppers buy their dad a Father's Day gift two weeks in advance of the holiday.** Of those who buy gifts, more than 6 in 10 (63%) make these purchases in-store – far fewer buy gifts online (21%) or make them (14%). Nearly 2 in 10 (17%) consumers look for coupons, discounts or sale-priced items when purchasing a gift for their dad on Father's Day.

Dad's most-desired gifts

According to the survey, the items at the top of dads' Father's Day wish lists this year are gift cards (17%) and quality time spent with family (17%). Last year, quality time with family beat out gift cards for the top spot (26% quality time vs. 20% gift cards).***

Far fewer dads are hoping to receive home improvement products (3%), video game systems or games (3%) or sports lessons (1%) this year.

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