NEW YORK (TheStreet) -- Apple
(AAPL - Get Report) hiring pattern these past 12 months suggests a shifting emphasis on fashion and a eye-appeal away from pocket protectors, hard drives and screen size.
That's not to say that the latter are suddenly unimportant but merely suggesting that the ultra-secretive technology company has something up its sleeve -- perhaps literally, with an iWatch -- that involves a bit more fashionable flair than its typical products.
Last July Apple hired Paul Deneve, then-CEO of global fashion company Yves Saint Laurent, as a vice president for Apple and would report directly to CEO Tim Cook. His job description is simply for "special projects," which has obviously only fueled speculation about what his purpose actually is at the company.
Deneve wasn't the only head-scratcher hire. As The Saint wrote, "In 2013, Apple hired fitness expert Jay Blahnik, who consulted with Nike (NKE - Get Report) as Nike developed its popular FuelBand. Then a month later, Apple hired Ben Shaffer, who served as Nike's FuelBand designer. That year, rumors circulated that Apple had as many as 100 people developing the iWatch."
There's still more. In October Apple hired Angela Ahrendts who was the CEO of Burberry.
Clearly, Apple was and likely still is, hellbent on the fashion aspect of whatever product or products it is working on. And that's good, because there's no need to release something as hideous as the Samsung Galaxy Gear.