NEW YORK (TheStreet) -- Recently, an article caught my eye that seemed utterly off base.
Marek Fuchs at Marketwatch wrote: "Tim Cook must rid himself of incremental thinking." The article was based on the popular idea that Tim Cook's incremental approach to innovation lacks the potential for a Steve Jobs-like breakthrough. That Shibboleth needs to end.
The way I've been perceiving Apple's (AAPL) innovation is absolutely through incremental developments. Developments that seem achingly slow in the current time end up aggregating to something much more than we could have imagined in the long run. Along the way, breakthroughs happen naturally thanks to Apple's passion for integrating hardware and software into an elegant human interface.
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