This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Apple and Tim Cook Critics, It's Time to Shut Up

Stocks in this article: AAPL

NEW YORK (TheStreet) -- For my reaction to the news that Apple (AAPL - Get Report) finalized its deal for Beats Electronics see Tim Cook Just Took Apple Away From Steve Jobs.

In the present article, we expand on the notion that this is now Tim Cook's Apple.

I know it's not socially acceptable to say, but Steve Jobs missed on Apple's digital music strategy. And Tim Cook's about to fix his predecessor's mistakes.

Apple made the iTunes Store a one-trick pony for far too long. Jobs was well aware of Pandora (P). In fact, prior to the launch of iPhone, he hosted the company in Cupertino, putting them through rigorous rehearsals so Pandora could be on stage for the pomp and circumstance and to demo how a great app functions. But Jobs never thought -- or at least never acted on the thought if he had it -- to either buy Pandora or create one of his own. He didn't vision streaming as the future. As the way people would want to consume music before they knew that was the way they wanted to consume music. Granted -- it's easy to say in hindsight, but, any way you sever it, Jobs dropped the ball.

Apple's response to what amounts to a Steve Jobs' error ended up being iTunes Radio, which came several years late. Pandora was long past the point of exploding onto the scene (thanks, ironically, to Apple's iPhone) before Apple got around to debuting a streaming product. A streaming product that, thus far, has failed to do what Apple intended -- keep sales of music downloads alive.

So, pursuant to the underwhelming start for iTunes Radio, Apple scrambled. It needed to do something. Would it create it's own subscription-based streaming service (something Jobs apparently never believed in) or would it pick off an existing platform? It decided to go the M&A route.

And that's where the Steve Jobs story ends and the Tim Cook era -- unfettered and minus the Jobsian overhang -- begins.


WATCH: More tech videos on TheStreet TV | More videos from Debra Borchardt

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,672.60 -141.38 -0.79%
S&P 500 2,051.82 -11.33 -0.55%
NASDAQ 4,757.8790 +7.4820 0.16%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs