NEW YORK (TheStreet) -- On CNBC's "Cramer's Stop Trading" segment, TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio, is taking a look at Goldman Sachs (GS - Get Report), which will apparently look to boost its lending activity.
Cramer said the initial commentary on this news is mostly negative. However, he argued that it should be viewed as a positive.
"Goldman has to reinvent itself constantly and this is the way to do it," he said, adding that fixed-income and trading profits are no longer the driver behind the company.
Turning to Facebook (FB), Cramer said that the company seems to be focusing on direct response advertising, according to Victor Anthony, an analyst from Topeka Capital. Cramer says Anthony has done very well in his coverage of FB. There is "a lot of money in direct response," he added.
Cramer concluded that Facebook should get into this side of the advertising business, which Google (GOOG) (GOOGL) has had so much success with.
-- Written by Bret Kenwell in Petoskey, Mich.
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