PetSmart, Inc. has named Phil Bowman to the position of executive vice president of customer experience effective June 30, 2014. He will report directly to David Lenhardt, president and chief executive officer of PetSmart.
Bowman has extensive experience in brand-building, digital marketing, ecommerce and customer data analytics, as well as the creation of an integrated customer experience. Most recently, he served as chief marketing officer at TD Ameritrade, one of the world’s largest online securities brokerage companies.
“We’re thrilled Phil will be joining PetSmart in this newly-created position,” said Lenhardt. “He will play an important role in accelerating our omni-channel efforts so we are relevant to our customers however and whenever they shop, and in leveraging our customer data to connect in a more personalized way.”
Prior to serving as CMO for TD Ameritrade, Bowman was the senior vice president of brand, planning and data analytics for TD Bank Group. His experience includes leadership positions with companies such as H&R Block, Sprint, and PepsiCo.“Phil brings the deep expertise needed to develop strategies for creating an unmatched customer experience, both in stores and online, and in developing growth strategies across all platforms,” added Lenhardt. Bowman earned a Bachelor of Arts in Organizational Communications/Organizational Behavior from Brigham Young University, and a Master of Business Administration with an emphasis in Marketing from the University of Virginia, Darden Graduate School of Business Administration. About PetSmart PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. The company employs approximately 53,000 associates and operates more than 1,340 pet stores in the United States, Canada and Puerto Rico, 200 in-store PetSmart® PetsHotel® dog and cat boarding facilities and is a leading online provider of pet supplies and pet care information ( http://www.petsmart.com). PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp SM day care services and pet adoption services. Through its in-store pet adoption partnership with PetSmart Charities® and PetSmart Charities® of Canada, PetSmart has helped save the lives of more than 5.7 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada (collectively “PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay and neuter efforts. In 2013, nearly 440,000 dogs and cats found homes through PetSmart Charities’ adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $34 million given in 2013 throughout North America.