May 28, 2014
/PRNewswire/ -- ProPhase Labs, Inc.(NASDAQ: PRPH) today announced their support of ESPN's
Stephen A. Smith
by directing its ad agency to increase advertising of its products on both ESPN and ESPN2.
In response to
Stephen A. Smith's
Friday, May 23rd
regarding race, role models and the American Dream,
, ProPhase Labs' Chairman and CEO, has decided to increase the ad spend in an effort to support the commentators overall, insightful message to America's youth.
"The speech that
Stephen A. Smith
gave on Friday was not only a motivating one, but provides guidance for all youth in our country," says
. "Usually you hear about sponsors 'pulling the plug' when a commentator says something inappropriate. In this case, I thought to do the opposite, i.e. increase our ad spend to support a speech that literally brought tears to my eyes. Being a CEO of a nationally recognized brand, I understand the obstacles and the hard work it takes to achieve one's dreams. While Stephen's speech primarily targeted underprivileged minorities, it was truly a speech that transcended race. It was a message for the youth of America to work hard, become educated, show respect for others and present yourself appropriately so that success can become a reality as opposed to the one out of a billion possibility of becoming the next Lebron or Jay Z. My wife taped the speech and the first thing I did was replay it for my children. I am proud to be an advertiser on ESPN and ESPN2 and look forward to flourishing my relationship with the network and its personalities."
ProPhase Labs is an OTC pharmaceutical company based in
and has been advertising with ESPN for the past 3 years. For more information on ProPhase Labs and
, please visit ProPhaseLabs.com.
About ProPhase Labs
ProPhase Labs is a diversified natural health medical science company. It is a leading marketer of the Cold-EEZE
Cold Remedy brand as well as other cold relief products. Cold-EEZE
Cold Remedy zinc gluconate lozenges are clinically proven to significantly reduce the duration of the common cold. Cold-EEZE
Cold Remedy customers include leading national chain, regional, specialty and local retail stores. ProPhase Labs has several wholly owned subsidiaries including a manufacturing unit, which consists of an FDA registered facility to manufacture Cold-EEZE
Cold Remedy lozenges and fulfill other contract manufacturing opportunities. ProPhase also owns 50% of Phusion Laboratories, LLC ("Phusion"). Phusion licenses a revolutionary proprietary technology that has the potential to improve the delivery and/or efficacy of many active ingredients or compounds. Phusion will formulate and test products to exploit market opportunities within ProPhase's robust over-the-counter distribution channels. For more information visit us at
SOURCE ProPhase Labs, Inc.