W Hotels Worldwide today announced the launch of its first ever fitness program, FIT with Tara Stiles, rolling out to all 45 of the W brand’s cutting-edge hotels and resorts around the world. In partnership with the industry’s yoga rebel, FIT with Tara Stiles flips the traditional idea of fitness on its head with a non-traditional approach to working out while on the road. Comprised of a curated in-room workout video designed for the needs of the W traveler, in-room tip cards with quick fixes to get camera-ready in a flash, and an exclusive series of intimate FIT with Tara Stiles packages available at some of the most glamorous W Retreats around the world, the program allows guests to polish their body and mindset in a uniquely W way.
W Hotels Worldwide strikes a pose with yoga rebel Tara Stiles (Photo credit: Starwood Hotels & Resorts)
“The W guest has a true ‘work hard, play hard’ mentality and wants to look fabulous yet have fun while getting fit,” said Paul James, Global Brand Leader, W Hotels, St. Regis and The Luxury Collection. “Through our partnership with Tara Stiles, we’ve created an energetic program designed to celebrate the body and provide 24/7 access to an interactive workout that can easily be incorporated into the busiest of jet-setting lifestyles.”
FIT, the W brand’s updated and renamed global gym concept, has recently been refreshed with a more modern and dynamic approach to fitness. Vibrant wall murals celebrate male and female forms against a unique backdrop inspired by the destination, while pulsating tunes designed to get guests in the workout mood are now available via the W Hotels App.