This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Newsbyte: SAP Appoints Michael Steinbrecher As Scientific Advisor To Explore The Integration Of Big Data Into Sports Journalism

WALLDORF, Germany, May 28, 2014 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced that German journalism professor, journalist and TV presenter Prof. Dr. Michael Steinbrecher will act as scientific advisor to the company. Steinbrecher will focus on new ways to integrate Big Data into cross-media sports journalism. The aim of the collaboration is to explore innovative display formats in sports journalism and the agreement applies for a three-year period.


"Big Data is transforming our lives and is becoming more and more important in the world of professional sports as well," said Steinbrecher. "Journalism will have to follow — and even shape — this development to ensure sports news is covered in a compelling, competent way. We are at the verge of a new era of data journalism. To unlock this new field of research, making it accessible to sports journalists, fans and spectators is a great challenge."

Steinbrecher and SAP share the vision of transforming the world of sports through innovative technology and the diverse utilization of data.

"The world of sports is changing, with technology innovating every area: the fan experience, player performance monitoring, team management, ticketing and venue operations," said Gerhard Oswald, member of the Executive Board of SAP AG. "Big Data is an incredible resource for journalists to gain new insights, contextualize information and tell an exciting story in a completely new and compelling way. With SAP, teams can analyze these huge amounts of data in real time to customize training and significantly improve player and team performance. It is high time to make this type of information accessible to sports journalism too."

Through research and the resulting systematic development of journalistic display formats, Steinbrecher and SAP aim to explore the potential of data-driven journalism using sports, and to develop innovative impulses for media reporting.

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free


Chart of I:DJI
DOW 17,888.35 +168.43 0.95%
S&P 500 2,102.63 +22.22 1.07%
NASDAQ 5,156.3060 +47.64 0.93%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs