This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Newsbyte: SAP Appoints Michael Steinbrecher As Scientific Advisor To Explore The Integration Of Big Data Into Sports Journalism

Stocks in this article: SAP

WALLDORF, Germany, May 28, 2014 /PRNewswire/ -- SAP AG (NYSE: SAP) today announced that German journalism professor, journalist and TV presenter Prof. Dr. Michael Steinbrecher will act as scientific advisor to the company. Steinbrecher will focus on new ways to integrate Big Data into cross-media sports journalism. The aim of the collaboration is to explore innovative display formats in sports journalism and the agreement applies for a three-year period.

(Logo: http://photos.prnewswire.com/prnh/20110126/AQ34470LOGO)

"Big Data is transforming our lives and is becoming more and more important in the world of professional sports as well," said Steinbrecher. "Journalism will have to follow — and even shape — this development to ensure sports news is covered in a compelling, competent way. We are at the verge of a new era of data journalism. To unlock this new field of research, making it accessible to sports journalists, fans and spectators is a great challenge."

Steinbrecher and SAP share the vision of transforming the world of sports through innovative technology and the diverse utilization of data.

"The world of sports is changing, with technology innovating every area: the fan experience, player performance monitoring, team management, ticketing and venue operations," said Gerhard Oswald, member of the Executive Board of SAP AG. "Big Data is an incredible resource for journalists to gain new insights, contextualize information and tell an exciting story in a completely new and compelling way. With SAP, teams can analyze these huge amounts of data in real time to customize training and significantly improve player and team performance. It is high time to make this type of information accessible to sports journalism too."

Through research and the resulting systematic development of journalistic display formats, Steinbrecher and SAP aim to explore the potential of data-driven journalism using sports, and to develop innovative impulses for media reporting.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,625.95 +269.08 1.55%
S&P 500 2,043.88 +30.99 1.54%
NASDAQ 4,718.6120 +74.30 1.60%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs