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ComScore Assesses RIWI's Random Domain Intercept Technology

TORONTO, May 27, 2014 /PRNewswire/ - comScore, (NASDAQ: SCOR) a world leader in Internet measurement, assessed RIWI's patented Random Domain Intercept Technology (RDITâ„¢) and its ability to randomly intercept Web users representative of the U.S. Web population.

comScore compared its extensive U.S. Internet datasets to RIWI's RDIT sourced respondent populations and found "nearly complete convergence, with a statistically significant correlation of 0.996". It concluded the RIWI sample was "strongly representative of the U.S. Internet population." For the full statistical analysis, click here.

"Randomness, paired with global reach, is the Holy Grail of data collection. It offers insights into what the general Web population really thinks today, and even their needs of tomorrow: it is the science of prediction," said Neil Seeman, Founder and CEO of RIWI. "Randomly accessing survey respondents from potentially every Web-enabled device in the world offers global organizations the ability to eliminate coverage bias and gives a voice to global citizens who would not normally be heard."

RDIT accesses the flow of Web users making a URL input error on a non-trademarked Web domain (e.g., which directs users rapidly to a webpage that offers a RIWI survey. This randomization in online data collection ensures an accurate, reliable and privacy compliant respondent sample and is the only technology capable of reaching every person with a Web-accessible device in the world.

"When I first learned about RIWI's global reach and unique data capture technology, I knew this was the dawning of a new era of strategies to collect the pulse of micro or global populations," said Bertha K. Madras, a Professor at Harvard Medical School. "Imagine capturing comparable data about millions of random people's thoughts on topics such as rates of self-harm or drug policy reform in every country and territory of the world. The opportunities for this exciting new technology is ideal for NGOs or global organizations that want to measure and track online citizen receptivity to new models of health and social care delivery," added Prof. Madras.

About RIWI RIWI's patented Random Domain Intercept Technology (RDITâ„¢) is the only all-device technology capable of randomly intercepting online survey respondents in every Web-enabled country and territory in the world. RIWI, a private technology company founded by CEO Neil Seeman (ex-IBM and Harvard-trained Internet health policy researcher) and his engineer brother and Chairman Bob Seeman (former Head of Strategy for Microsoft Network UK), is funded by high-net worth individuals, including founding shareholders Robert Pirooz and Ross Beaty. For more information, please visit:

About comScore comScore is a leading Internet technology company that measures what people do as they navigate the digital world - and turns that information into insights and actions. For more information, please visit:


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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