HOFFMAN ESTATES, Ill., May 27, 2014 (GLOBE NEWSWIRE) -- As a result of its partnership with the National Volunteer Fire Council (NVFC), Sears Hometown and Outlet Stores, Inc. (Nasdaq:SHOS) made a check presentation on May 2 to the NVFC for the $200,616 its stores raised during a charitable holiday campaign this past November and December.
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The objective of the "Salute to Local Heroes" campaign was to provide fire and EMS departments across the nation with critical funds to improve resources in areas where the local heroes need it most."We launched this effort with a sole mission: to raise awareness and dollars for firehouses across the country to fund needed equipment, training, and programs," said David Buckley, chief marketing officer of Sears Hometown and Outlet Stores. "As a truly hometown focused company, we believe there is nothing more worthy for Sears Hometown and Outlet Stores to support than those who serve our community." Through the Salute to Local Heroes campaign, Sears Hometown Stores, Sears Home Appliance Showrooms, Sears Appliance & Hardware Stores and Sears Outlet customers, licensed dealers, franchisees and company employees were able to donate funds that would go directly to local first responders while making a purchase. In addition, $2 from each Craftsman® Bottle Cap Wrench purchased throughout the campaign was added to the fund for the local departments.