American Express announced today that Grammy® award-winning, multiplatinum singer-songwriter and producer Pharrell Williams and award-winning director Spike Lee have been selected as the next pairing in its popular live stream music series “American Express Unstaged,” in partnership with Vevo and YouTube. Pharrell Williams’ June 3 rd live streamed concert will mark the artist’s debut performance from the legendary Apollo Theater in New York City at 9:00 PM ET / 6:00 PM PT on Tuesday, June 3 at amexunstaged.com directed by Spike Lee. Tickets for the concert were made available to the public at ticketmaster.com on Friday, May 23.
“Spike Lee is an incredible visionary and I’m thrilled he agreed to collaborate with me for American Express Unstaged,” said Pharrell Williams. “I know with his direction, this will be a really special experience.”
Pharrell’s June 3 rd performance represents the 14 th installment within the innovative live stream music series “American Express Unstaged.” Launched in the summer of 2010 in partnership with Vevo and YouTube, “American Express Unstaged” showcases some of the music industry’s most breakthrough artists playing at landmark venues across the country, while tapping some of today’s most influential filmmakers to direct the live streams and using digital and social media to connect the online audience to the live shows in unexpected ways.
Award-winning director Spike Lee ( Do the Right Thing, Miracle at St. Anna, Inside Man and When the Levees Broke: A Requiem in Four Acts), one of contemporary cinema's most influential and provocative storytellers, was brought together with Pharrell by American Express to capture the performance with a visually stunning home viewing experience. This will be his second directorial appearance in “American Express Unstaged,” following his partnership with John Legend & The Roots in September 2010.“I am excited to collaborate with Pharrell and can’t wait to help put together a really impressive show for fans,” said Spike Lee. “As a filmmaker, the American Express Unstaged platform is really a great vehicle that enables digital innovation and will help share our creative vision with a global audience.”