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Canon’s New Marketing Campaign Sparks A Culture Of Striving For More – More Creative Possibilities With Photos And Video When You “Bring It”

Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to announce a new marketing campaign, “Bring It,” designed to enlighten consumers to a new perspective of telling better stories with higher quality images and video. The campaign, scheduled to roll out this month, features Canon’s line of EOS digital SLR cameras and lenses with a rallying cry for everyone to bring their best images and videos to be shared on the Canon “Bring It” microsite.

With a history dating as far back as the 1930s, Canon brought high-quality photography to market. Then, the heritage brand was the first to bring Hollywood caliber HD video to its digital SLR cameras. Today, Canon builds on its legacy by bringing a movement designed to show the public the value a Canon camera can bring, to capture outstanding images and videos. Consumers should not settle for good enough, when they can have great. The new ‘Bring It’ campaign asks the masses to bring their talent, bring everything they have to the art of creating inspiring still and video images.

Through a series of TV, in-cinema and digital spots, “Bring It” pays homage to Canon’s past and future as a leader in digital imaging technology, including scenes from the recent film Need for Speed as well as personal home videos conveying the impact Canon has had from Hollywood to the general public. Consumers are also encouraged to be part of this social movement, using the hashtag #BringIt every time they upload their creative HD videos and still images on social media sharing sites like Facebook, Twitter, and YouTube. Consumer submitted content shared online with #BringIt may be featured and celebrated on the campaign microsite, bringit.usa.canon.com, beginning in July.

“We want this new ad campaign to inspire everyone who is passionate about photography to show us the talents they possess,” said Yuichi Ishizuka, president and COO, Canon U.S.A. “The idea behind ‘Bring It’ is to encourage people to strive to not only take better pictures and videos, but to take their cameras wherever they go, allowing them to tell their unique visual stories –stories that will stand out from the crowd and last a lifetime.”

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