This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Canadian Tire Corporation And TSN Announce Media, Content, And Digital Partnership

Stocks in this article: CTC

- TSN to develop and produce exclusive content for Canadian Tire and Sport Chek marketing channels - - Premiere access for CTC retail banners to TSN's exclusive coverage of Canada's leading sports events, including the World Juniors, Grey Cup, FIFA Women's World Cup Canada 2015 and TSN's slate of 130+ NHL games - - Strategic partnership covers all retail banners in the Canadian Tire 'family of companies' -

To tweet this release:

TORONTO, May 26, 2014 /CNW/ - Canadian Tire Corporation (CTC) today announced a multi-year media, content, and digital partnership with TSN that includes access to the network's suite of assets to develop and produce branded content for CTC's marketing channels. The partnership also includes extensive traditional marketing and advertising opportunities across Canada's #1 sports network.

The new partnership follows the recent announcement of TSN's major expansion to five national feeds beginning in Fall 2014.

Well beyond a traditional advertising partnership, today's announcement includes an agreement for TSN to develop and produce original and relevant content for CTC's marketing channels, as well as exclusive content to be distributed through TSN broadcasts and through the network's industry-leading digital platforms:, TSN GO, and TSN BarDown at

The new digital content produced by TSN will bring to life CTC's existing sports and athlete sponsorships, deliver the best sports analysis from TSN's roster of Insiders and experts, and offer access to Canada's leading sports events. The increasing volume of new digital content will be distributed through CTC's marketing channels, including traditional flyers, new digital flyers, social media channels, online advertising, in-store traditional and digital displays, and employee-facing communications.

The new partnership also includes extensive 'traditional' broadcast access to TSN's exclusive coverage of Canada's leading sports events, including the upcoming World Juniors, Grey Cup, FIFA Women's World Cup Canada 2015 and TSN's slate of 130+ NHL games, as well as exposure during SportsCentre, Canada's leading source for sports news, and TSN's original hockey programming.

As part of the partnership, RDS - Canada's #1 French specialty sports network - will provide extensive French-language support, with CTC content to be integrated across the network's slate of industry-leading platforms including RDS, RDS2, RDS Info,, and RDS GO. RDS, the official broadcaster of the Montreal Canadiens, will also incorporate CTC content throughout its comprehensive coverage of the Habs. 

"We are completely re-engineering the nature of our media partnerships," said Duncan Fulton, Senior Vice President at Canadian Tire Corporation. "We still deeply value access to television broadcasts that draw large audiences, but increasingly we're facing the need to produce unique and relevant content for our many digital and mobile channels."

"Our customers are rapidly changing their expectation of where and how we interact with them. The content we share on Facebook has to be different than Twitter or YouTube or or what you see on our digital screens in our stores. TSN is an expert in sports content creation in Canada and they will help us rapidly scale our capabilities to continue to inspire our customers and employees," concluded Fulton.

"This is certainly one of the most strategic advertising partnerships in TSN's history," said Stewart Johnston, President of TSN. "We're very proud to partner with such an iconic Canadian brand in sports. There is also a natural cultural alignment between Canadian Tire's and TSN's executive teams. We all share the same deep commitment to encouraging kids to get into sports and the importance of lifelong healthy and active living."

"We loved the vision of creating a partnership that goes well beyond traditional or digital advertising. It's wonderful to work with Canadian Tire and be a part of their content strategy. This is a powerful extension for TSN's brand, with our original content reaching millions of Canadian Tire customers across their online, mobile, and in-store marketing channels every day," concluded Johnston.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs