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Responding to the identified payment education gap in CanadaTo tweet this news, please copy and paste bit.ly/1gpSrOk
May 26, 2014 /CNW/ -
MasterCard Canada is responding to a recent research study from
Rotman School of Management that identified lack of payment education as the biggest hurdle to future prosperity and sustainable business growth for
Canada's businesses. This summer, MasterCard will be launching a series of education sessions across
Canada called Master Your Card, aimed at helping businesses better understand how to make the most of payment technologies and other topics relevant to growing their businesses.
The Master Your Card sessions will cover topics such as:
Payments 101: How to make the most of electronic payment acceptance
How to work with your payment industry partners
New Payment Technologies
Opportunities in eCommerce
Social Media for Business Owners
"We believe empowering
Canada's businesses with the right tools and resources will allow them to benefit from our payment innovations. We have a responsibility to close the information gap and make sure a business owner understands the opportunities and obstacles," said
Betty K. DeVita, President, MasterCard Canada.
June 24th, 2014 in
Toronto, the education sessions will be a permanent part of MasterCard's outreach to small businesses and roll out to include sessions in,
Fredericton. In addition, MasterCard will continue to work with Business Improvement Areas (BIAs) to participate in local and retail association meetings.
As Canadians embrace contactless and mobile payments,
Canada's small businesses need a go-to resource to get the information that will help them build, grow and expand their business and the delivery of products and services.
"I participated last year and found the information really helpful. When you're running your own business, you don't have a ton of time so every bit helps – whether that's giving me the edge in negotiating a better rate or helping me understand why I need a new type of payment technology – I'm glad I can get what I need from these sessions," said
Michelle Baboolall, Owner,
The Small Business Education Sessions, launched as a pilot program in 2013, connected MasterCard subject matter experts with hundreds of small businesses in
Mississauga to bring greater transparency and information sharing directly to merchants.
Small Businesses are encouraged to register by emailing:
firstname.lastname@example.org and visit
Master Your Card for resources and education materials.
Key Small Business Facts (Statistics Canada):
Small businesses were forecasted to grow by 17.7% between 2012 and 2014
70% fewer businesses filed for bankruptcy In 2012 than in 2001
At the end of 2012, more than 1.8 million businesses identified as small businesses (SMEs) were operating in Canada
98% of businesses operating in Canada are considered SMEs
Of the 1 million+ SMEs, 55% have between one and four employees
About MasterCardMasterCard (NYSE: MA),
is a technology company in the global payments industry. We operate the world's fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard's products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter
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SOURCE MasterCard Canada