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TheStreet Open House

IHG Unveils "Reel Summer" Promotion

ATLANTA, May 25, 2014 /PRNewswire/ -- InterContinental Hotels Group ( IHG) [LON: IHG, NYSE: IHG (ADRs)], one of the world's leading hotel companies, is teaming up with Coca-Cola to celebrate the summer season Hollywood-style with the IHG ® Rewards Club "Reel Summer" promotion. The promotion, which runs June 2, 2014 through Sept. 2, 2014, launches on the heels of IHG and Coca-Cola's recently announced partnership in which Coca-Cola beverages will be offered to guests during their stays at IHG ®-branded hotels across the U.S.

The movie-themed promotion invites members of IHG ® Rewards Club—the first and largest hotel loyalty program in the world—to enter daily for a chance to win one of five Hollywood experiences valued at approximately $10,000 each, as well as thousands of movie-themed 1 instant prizes daily, such as free movie theater tickets. The promotion is open to IHG ® Rewards Club members who are residents of the U.S., Canada, Mexico, Colombia and Chile.

"We are really excited to partner with Coca-Cola to bring our IHG ® Rewards Club members access to a number of once-in-a-lifetime Hollywood experiences," said Lara Hernandez, vice president, Distribution and Commercial Marketing, IHG – the Americas. "This is just one of many more promotions to come for IHG ® Rewards Club members."

How the "Reel Summer" promotion works:

  • IHG ® Rewards Club members register at ihg.com/reelsummer
  • Once registered, members are automatically entered to win one of five Grand Prize Hollywood experiences 2
  • Members can complete challenges and play online games to earn additional entries into the Grand Prize drawing
  • Members also have a chance to win free movie theater tickets and Coca-Cola products via instant wins when they participate in the online games
  • New games and challenges will be updated often and members can track achievements and their reward status online at ihg.com/reelsummer

In addition to the "Reel Summer" Promotion, as part of the recently signed IHG and Coca-Cola agreement, IHG ® Rewards Club members and all guests will soon enjoy Coca-Cola soft drink and juice brands during their stay at all participating hotels in the IHG family of brands in the U.S. The new agreement will provide a best-in-class and consistent beverage brand experience for guests across virtually all IHG hotel brands in the U.S., including InterContinental ® Hotels & Resorts, Crowne Plaza ® Hotels & Resorts, Hotel Indigo ® Hotels, Holiday Inn ® Hotels, Holiday Inn Express ® Hotels, Staybridge Suites ® Hotels and Candlewood Suites ® Hotels, as well as provided on-post at IHG Army Hotels properties. In addition, select Coca-Cola products will be available for sale at IHG's new wellness-focused brand,  EVEN™ Hotels.

For more information, full terms and conditions, or to enter the "Reel Summer" promotion, visit ihg.com/reelsummer.

IHG's guest loyalty program IHG ® Rewards Club is the industry's first and largest with over 79 million members.  Membership is free and guests can enroll at ihgrewardsclub.com or by downloading the IHG® app,

About IHG® Rewards Club With more than 79 million members globally, IHG ® Rewards Club, formerly Priority Club ® Rewards, is the first, largest and fastest-growing guest loyalty program in the hotel industry.  Named Best Hotel Rewards Program in the World seven years running by  Global Travelermagazine, IHG Rewards Club offers sought-after benefits and is easy to use.  In addition to flexible features like No Points Expiration, No Blackout Dates, Points & Cash, Flights Anywhere™ and Hotels Anywhere™, IHG Rewards Club members have hundreds of options for point redemption including: Reward Nights, music downloads, brand merchandise and retail gift cards. Enrollment in IHG Rewards Club is free. Guests can sign up by logging onto ihgrewardsclub.com, by calling 1-888-211-9874 or by inquiring at the front desk of any of IHG's 4,600+ hotels worldwide.

About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including  Diet CokeFantaSpriteCoca-Cola Zero, vitaminwater,  PoweradeMinute Maid, Simply, Georgia and  Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.  Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our  beverages at a rate of 1.9 billion servings a day.  With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active,  healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate.  Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates.  For more information, visit Coca-Cola Journey at  www.coca-colacompany.com, follow us on Twitter at  twitter.com/CocaColaCo, visit our blog,  Coca-Cola Unbottled, at  www.coca-colablog.com or find us on LinkedIn atwww.linkedin.com/company/the-coca-cola-company.

Notes to Editors:

IHG (InterContinental Hotels Group) [LON:IHG, NYSE:IHG (ADRs)] is a global organization with a broad portfolio of nine hotel brands, including InterContinental® Hotels & Resorts, Hotel Indigo®, Crowne Plaza® Hotels & Resorts, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites®, Candlewood Suites®, EVEN™ Hotels and HUALUXE® Hotels and Resorts. IHG manages IHG® Rewards Club, the world's first and largest hotel loyalty program with nearly 79 million members worldwide. The program was relaunched in July 2013, offering enhanced benefits for members including free internet across all hotels, globally. IHG franchises, leases, manages or owns over 4,700 hotels and 688,000 guest rooms in nearly 100 countries and territories, with more than 1,100 hotels in its development pipeline. InterContinental Hotels Group PLC is the Group's holding company and is incorporated in Great Britain and registered in England and Wales.

Visit www.ihg.com for hotel information and reservations and www.ihgrewardsclub.com for more on IHG Rewards Club. For our latest news, visit: www.ihg.com/media , www.twitter.com/ihg , www.facebook.com/ihg or www.youtube.com/ihgplc .

1 Chilean residents may win IHG ® Rewards Club points in lieu of movie-themed prizes

2 NO PURCHASE NECESSARY.  LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) AND CANADA, CHILE, COLOMBIA, AND MEXICO, WHO ARE AN IHG® REWARDS CLUB MEMBER AND 18 OR THE AGE OF MAJORITY IN THEIR COUNTRY OR STATE OF RESIDENCE AT THE TIME OF ENTRY, WHICHEVER IS OLDER.  VOID WHERE PROHIBITED. Promotion ends 2 Sept 2014. For Official Rules, how to obtain entries without hotel stays, prize descriptions and odds disclosure, visit ihg.com/reelsummer. If Canadian resident, mathematical skill-testing question must be correctly answered to win.   5 Grand Prizes and 30,000 Instant Win prizes (approximate retail values from $12 USD to $10,000 USD) available to be won.  Promoter:   Six Continents Hotels, Inc., Three Ravinia Drive, Suite 100, Atlanta, Georgia 30346-2121   U.S.A., an InterContinental Hotels Group company

SOURCE IHG (InterContinental Hotels Group)

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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