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Step Inside the Inner Workings of Swiss Watch King Swatch


How long does it take to produce one Swatch watch?

"6 months to design, 6 months to develop, a few days to name, 1 second to fall in love with."

Can you describe the climate for skilled watchmakers? There certainly looks to be a shortage of these craftsmen.

"With the watch industry developing steadily and being on an ongoing roll, skilled, inventive and sophisticated watchmakers are in high demand. We see more and more young people falling in love with the passionate world of complications and micro mechanics, and proud of developing further the signature Swiss made universe."

The new "Big Classic" line from Swatch seems to be a shift away from the fashion watches that are synonymous with the Swatch name. Are metal watches back en vogue?

"The Swatch Irony line has always been offering a slightly more classic approach, but still with the same energy that makes Swatch different. The Big Classic line evokes a softly retro image, with sophisticated leather bracelets, NATO straps in canvas, and sturdy metal options. Metal watches are a highlight in many markets, and Swatch offers probably the best combination of design, Swiss made quality, and price in this field - always with a touch of class."

By Brian Sozzi CEO of Belus Capital Advisors, analyst to TheStreet.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

At the time of publication, Sozzi held no position in the stocks mentioned.
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