Shares are down -1.52% to $31.04 in early market trading today.
The upgraded feature would allow advertisers and potentially users the ability to easily share and play video clips on their mobile devices. In the example cited by RE/Code, the hashtag '#amillionwaystodieinthewest' brought up the option to embed video provided by the new Seth MacFarlane movie of the same name.
So far the feature appears to only be available on iPhone mobile devices.
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