LOS ANGELES, May 22, 2014 /PRNewswire/ -- Food 4 Less stores in Southern California, southern Nevada and greater Chicago are inviting customers to join in supporting the men and women of the armed forces and their families during its annual Honoring Our Heroes campaign in partnership with the USO.
In addition, the supermarket chain's Foods Co Division, which serves Central and Northern California, is also raising funds to support USO programs and services.
Food 4 Less, Foods Co and other Kroger-family stores, together with customers, employees and vendors, will provide $2.3 million to support the USO's broad range of programs that assist service members and their families. Since 2010, The Kroger Co., of which Food 4 Less/Foods Co is a division, has provided more than $8.5 million to support the USO – the largest cumulative gift to the USO in the organization's history.
"The USO supports our military and their families in so many ways—from being right there for the wounded, injured and ill, to helping those who are on deployment record a bed time story for their children," said
Kendra Doyel, Food 4 Less/Foods Co's senior manager of corporate affairs. "The USO connects with our service men and women every step of the way, and Food 4 Less/Foods Co is proud to honor our troops and veterans by supporting them."
Honoring Our Heroes Sales EventThrough July 8 store-wide promotions will feature hundreds of popular products at special sale prices. Customers can support brands that make Food 4 Less and Kroger's donation possible by purchasing participating items, as indicated on signing in the store.