This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Please Don't Take Your Guns to Chipotle Mexican Grill

NEW YORK (TheStreet) -- Chipotle Mexican Grill (CMG - Get Report) was all over the news this week but not for its newest tasty dish, earnings or stock movement.

Instead, the fast casual restaurant chain, with over 1,600 stores, found itself caught in the crossfire of debate on the right to carry guns, including into your local restaurant. Since this company depends on getting customers through the door, Chipotle has found itself walking a fine line on this issue.

After photos surfaced of pro-gun activists bringing their assault rifles into a Chipotle restaurant in Texas, a campaign was launched to ban guns from all Chipotle locations. A petition from Moms Demand Action for Gun Sense in America gathered over 10,000 signatures from people upset about seeing guns in the Chipotle. Moms Demand Action was started after the Sandy Hook Elementary School shooting in Connecticut. The group has over 110,000 members.

Chipotle has responded by asking customers not to bring firearms into any of its restaurants. The chain acknowledges that guns in its restaurants could be "potentially intimidating or uncomfortable for many of our customers." But Chipotle also said "there are strong arguments on both sides of the issue." A Twitter campaign using the hashtag #BurritosNotBullets was launched.

It doesn't help that Chipotle was in the middle of a February incident in Utah when a man dropped a bag and his weapon accidentally discharged in the restaurant. No one was injured from the bullet hitting the floor. The incident gave anti-gun groups like Moms Demand Action "ammo" about the potential dangers of guns in restaurants, which was further primed by the recent Texas incident.

Chipotle is headquartered in Denver. The state is home to two of the most gruesome shootings of the last 25 years -- Columbine High School and the Aurora theater shooting.

Chipotle isn't the first restaurant to be a target of pro-gun groups. In 2013, Starbucks (SBUX) restaurants were the target of pro-gun supporters, who even launched a "Starbucks Appreciation Day" where people were asked to take pictures of themselves with guns and Starbucks drinks. The popular coffee chain had to issue a statement that it was not behind the movement and later asked customers to leave their guns at home when coming to a Starbucks.

One particularly difficult issue for Starbucks was the decision to close one store for several days to head off  pro-gun activists who had planned several demonstrations in Newtown, Conn. -- yes, where the school shooting took place.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
CMG $460.14 0.00%
AAPL $94.02 0.00%
FB $104.07 0.00%
GOOG $683.57 0.00%
TSLA $162.60 0.00%


Chart of I:DJI
DOW 16,204.97 -211.61 -1.29%
S&P 500 1,880.05 -35.40 -1.85%
NASDAQ 4,363.1440 -146.4150 -3.25%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs